Where To Begin - Choosing a Name

A well-planned web site can reduce the need for search engine optimization services that you have or will learn about as you go forward with your web site. Just as location is important as you plan to open a store in your local community, even so, location is critical in opening a business in cyberspace. Location for a web business is all about search engine ranking.

With the growth of the internet, there are thousands of businesses all competing with your business for prime location - the first five slots in a search engine return. The search engine receives a request when a customer types in key words in order to find a product. The search engine ranks the thousands or perhaps hundreds of thousands of domains that might be relevant to the request in the order best suited to provide what the customer wants. One of the prime ways to increase the ranking of your business on the search engine is to choose a good domain (web) name for your business.

Let me give you some examples. There is a company in California called Luster Forever that sells jewelry online. While this is a catchy name for a jewelry store and might help drive business to it if it was listed in the yellow pages, someone searching for jewelry online will probably never type in either "luster" or "forever" in the search engine. The key to having a good online name is to include seach engine terms in the store name. For best results, place your top key word as the first of the name. For example, if I were going to open an online wedding photography business, I might call the business "Wedding Photography of Las Cruces". Google statistics show that about 100 people a month search for "Las Cruces Wedding Photography" and a 1,000 people a month search for "Las Cruces Photography". Adding "professional" or "affordable" to the name might also help you with your search engine rankings.

Insta-web New Mexico, P.O. 57, Las Cruces, NM 88011, 575-202-8187